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Hoot watches your profit, RTO, ads and inbox 24/7, and lines up the fix. You just approve.

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AI for E-commerce

DashOwl
Why did profit drop yesterday?
Hoot checked Shopify, Shiprocket, Razorpay

Profit fell ₹6,800: 6 COD returns and higher ad spend.

0.8s · 3 tools

Stores our team has designed, built and scaled

AI Agents

Your Agentic AI Team For E-commerce

Hoot works across your store, ads, couriers and inbox.

  1. 01

    Profit

    Hoot finds where profit leaks and shows what you actually keep.

    • True profit after RTO, COD, ads and fees
    • Money Leak Report, in rupees
    • Cash flow and settlements
    • Reads

    Found ₹6,200 leak

    See it
  2. 02

    AI Marketing & Growth

    Hoot reads your customers and ad spend, and judges every rupee on real profit.

    • Customer segments and repeat buyers
    • Ad spend judged on profit after RTO
    • Content calendar and creator roster
    • Reads

    Champions: 334 buyers

    See it
  3. 03

    RTO & Shipping

    Hoot flags risky orders before they ship and chases failed deliveries.

    • COD confirmation on WhatsApp, with your yes
    • RTO by courier and pincode
    • Failed delivery follow-up
    • Reads

    7 risky COD orders held

    See it
  4. 04

    AI Customer Support

    Hoot answers order questions in your shared team inbox. Changes wait for a teammate.

    • Where is my order, answered in seconds
    • Cancels and address changes wait for approval
    • WhatsApp and website chat in one inbox
    • Reads

    #1042 answered in 4s

    See it

All four in one app

The DashOwl Home screen with made-up sample data: a good-morning briefing, net profit of 80,253 rupees for 30 days, orders, AOV, ROAS, delivery rate, COD share and a live order feed.

Meet Hoot, Your AI Analyst

An Analyst, Not Another Dashboard.

Ask in plain words. Hoot answers from your data; changes wait for your yes.

  • Reads all your accounts together
  • Tells you what to fix, in rupees
  • Nothing runs without your yes

Coming soon: Hoot Insights, Hoot Actions & Approvals.

Ask "why did profit drop yesterday?" and get the answer with the numbers.

Why did profit drop yesterday?

Hoot is working

Reading orders0.4s
Checking couriers0.3s
Matching payments0.3s
Comparing ad spend0.5s

Profit fell by ₹6,200 yesterday. Two causes: 9 COD orders in three pincodes came back (RTO), and the "Summer" ad set ran at 0.9x ROAS.

₹3,900lost to RTO

₹2,300lost on ads

Needs your yesAsk the 9 COD customers to confirm on WhatsApp before dispatch?

✓ You approved · confirmation sent

The three things worth fixing today, ranked by rupees.

What should I fix today?

Hoot is working

Reading orders0.4s
Checking couriers0.3s
Matching payments0.3s
Comparing ad spend0.5s

Three fixes, ranked by what they save:

  1. 7 COD orders flagged high-RTO₹9,400
  2. Pause the "Summer" ad set (0.9x ROAS)₹4,100
  3. Restock "Beechwood", 4 days left₹3,200

Needs your yesStart with #1: ask the 7 COD customers to confirm on WhatsApp?

✓ You approved · confirmation sent

Know the moment ROAS dips or RTO spikes.

RTO spiked in 560034 · 31% vs 12% usual
Investigate: RTO spiked in 560034

Hoot is working

Reading orders0.4s
Checking couriers0.3s
Matching payments0.3s
Comparing ad spend0.5s

RTO in 560034 is 31% against 12% usual. 8 of 11 COD orders came back on one courier, and 6 of them came from a single ad set.

12%usual

₹8,600at risk

Needs your yesHold COD for 560034 and ask for prepaid until you review it?

✓ You approved · confirmation sent

Book A Demo

01 / Profit

True Profit Suite

What you really keep after RTO, COD, ads and fees.

What RTO, cancellations, COD failures and refunds cost you every month.

DashOwl Money Leak Report with made-up sample data: about 68,680 rupees a month leaking after RTO, cancellations, COD failures and refunds, and a chart of where delivered revenue goes.

Net profit after every cost, by day, product and channel.

Know when the money actually lands in your account.

DashOwl Finance screen with made-up sample data: revenue, costs and settlements.

Yesterday's numbers on one screen before your morning chai.

02 / Marketing

AI Marketing & Growth Suite

Know your buyers. Judge every ad rupee on real profit.

Find your best buyers, your repeat buyers, and the ones who have gone quiet.

See who dropped off at checkout, why, and the answer that keeps the order.

Customers track, cancel and ask on WhatsApp with taps. Every change waits for a teammate to approve.

Who comes back, how soon, and what a customer is worth by first product.

Profit after RTO and COD for every product, with returns and repeat rate.

ROAS measured against profit after RTO and COD. Reporting only.

DashOwl Meta Ads reporting with made-up sample data: spend, ad revenue, ROAS and purchases for 30 days.

Plan every post and launch on one calendar, next to the numbers.

Every creator, collab, seeding and rupee spent, in one roster.

Where shoppers drop off, and which customers come back.

03 / Operations

RTO & Shipping Control

Stop risky orders before they ship. Save failed deliveries.

See which courier and pincode is costing you.

Act on failed delivery attempts before they turn into returns.

Confirm high-risk COD orders on WhatsApp before dispatch, with your approval.

Every order's payment, fulfilment and delivery status, plus returns and stock, in one list.

DashOwl Orders list with made-up sample data: order numbers, dates, short customer names, cities, payment type, fulfilment, delivery status and totals.

04 / Support

AI Customer Support

Every order question, answered in one shared inbox. WhatsApp and web chat today; Instagram, Messenger and email next.

  • Gmail

    Rohanto Ananya · 10:42 AM

    Invoice for order #1042

    Could you send me the invoice for my order?

    Hi Rohan, the invoice is attached to this email.

  • Instagram DMs

    Which courier delivers to my pincode?

    Delhivery, usually in 3 to 4 days.

  • Website chat

    Is this available in size M?

    Yes, size M is in stock and ships tomorrow.

  • Messenger

    My order #1038 arrived damaged.

    Sorry about that. Send us a photo and we will arrange a replacement.

  • Gmail

    Poojato Ananya · 1:10 PM

    Delivery date for #1055

    When will my order be delivered?

    Hi Pooja, it is expected on 6 Nov with Delhivery.

  • Website chat

    Do you deliver to 560037?

    Yes, Delhivery delivers there in 3 to 4 days.

  • Messenger

    Where is my refund for #1019?

    Your refund of ₹899 was issued today.

  • Instagram DMs

    How long will delivery take?

    Your order #1038 is with the courier. About 3 days.

  • Gmail

    Arjunto Ananya · 11:42 AM

    Refund for order #1019

    What is the status of my refund?

    Hi Arjun, your refund of ₹899 was issued today.

  • Website chat

    My item arrived damaged.

    Sorry about that. Please send a photo and we will arrange a replacement.

  • Instagram DMs

    Is this still in stock?

    Yes, 12 are in stock and ready to ship.

How It Works

Live In 10 Minutes

  1. Connect Your Accounts

    Shopify, Meta, couriers and payments. No code, no spreadsheets.

    • Shopify
    • Meta Ads
    • Razorpay
    • WhatsApp

  2. Hoot Spots The Leaks

    The order to confirm, the delivery about to fail, the ad set losing money.

  3. You Approve, It's Handled

    Nothing runs without your yes.

Book A Demo

Integrations

Every Tool Your Store Runs On

Connect your accounts. DashOwl reads them together.

Missing a tool? We connect it during setup.

01 / 11
  • 01 / 11

    Store

    • Shopify
    • WooCommerce
    • BigCommerce
    • Wix
    • Magento (Adobe Commerce)
    5 toolsConnected in setup
  • 02 / 11

    Checkout

    • GoKwik
    • Shopflo
    • Shiprocket Checkout (Fastrr)
    • Razorpay Magic Checkout
    • Breeze
    • Nimbbl
    • Cashfree Checkout
    7 toolsConnected in setup
  • 03 / 11

    Payments

    • Razorpay
    • PayU
    • Cashfree Payments
    • PhonePe PG
    • Paytm PG
    • CCAvenue
    • Juspay
    • +3
    10 toolsConnected in setup
  • 04 / 11

    Shipping

    • Shiprocket
    • Delhivery
    • NimbusPost
    • Shipway
    • Blue Dart
    • Xpressbees
    • Ecom Express
    • +6
    13 toolsConnected in setup
  • 05 / 11

    Ads & Social

    • Meta Ads
    • Instagram
    • Google Ads
    • Google Analytics 4
    • YouTube
    5 toolsConnected in setup
  • 06 / 11

    Messaging

    • WhatsApp Business API
    • Klaviyo
    • Gmail
    • Instagram DMs
    • Messenger
    • Outlook
    6 toolsConnected in setup
  • 07 / 11

    Reviews

    • Judge.me
    1 toolConnected in setup
  • 08 / 11

    Inventory

    • Unicommerce
    • EasyEcom
    2 toolsConnected in setup
  • 09 / 11

    Loyalty

    • Nector
    • Smile.io
    • Yotpo Loyalty
    • LoyaltyLion
    • Easyrewardz
    • Flits
    • Rivo
    7 toolsConnected in setup
  • 10 / 11

    Data

    • Google Analytics 4
    • Google Sheets
    • BigQuery
    • Looker Studio
    4 toolsConnected in setup
  • 11 / 11

    Finance

    • Tally
    • Zoho Books
    • QuickBooks
    • Xero
    • ClearTax (GST)
    5 toolsConnected in setup

One app, one bill

One App. One Bill.

Connect once. One app, one bill.

Every account, one honest screen.

Revenue, RTO, COD and ad spend, finally in one number you trust.

DashOwl
  • Shopifyyourbrand.myshopify.comConnected
  • RazorpaySettlements accountConnected
  • WhatsApp Business API+91 ••••• ••210Connected

More tools. Fewer subscriptions.

Analytics, RTO tracking, the shared inbox, creator roster, content calendar and reports, all inside one app and on one bill.

  • Analytics
  • RTO tracker
  • Shared inbox
  • Influencer CRM
  • Content calendar
  • Reports

DashOwlOne bill

  • PlanIncluded tools
  • AI allowance used
  • AI credit top-upNever expires
  • WhatsApp messaging walletMeta charges, passed through

Trust

Built By People Who Run E-commerce Brands

We run our own brand and build stores for others. DashOwl is the tool we wanted.

  1. The CoolCases homepage on a computer, designed and built by DashOwl.

    CoolCases

    Phone cases

    Visit site
  2. The Shambhavi Creations homepage on a computer, designed and built by DashOwl.

    Shambhavi Creations

    Bastar Dhokra brass craft

    Visit site
  3. The VaidicHerb homepage on a computer, designed and built by DashOwl.

    VaidicHerb

    Herbal skincare

    Visit site
  4. The Kekaa homepage on a computer, designed and built by DashOwl.

    Kekaa

    Jewellery

    Visit site

What DashOwl does — and doesn't

Your accounts. Your data. Read, not run.

DashOwl is software you operate yourself. You connect your own accounts, and we show you what they say.

Meta Ads — reporting only

You connect your own Meta Ads account through Meta's official login and permission screen. DashOwl reads your advertising insights — spend, reach, ROAS — and reports them against your true profit after returns and RTO.

DashOwl does not create ads, edit or pause campaigns, change budgets, spend money on your behalf, buy or resell advertising, or act as an agency. Where we suggest an audience, we show you the steps to build it yourself inside Meta.

Influencer CRM — your records

A private workspace for the creators you already work with. Keep their details in one roster, track collaborations and product seeding, log what you agreed and what you spent.

DashOwl does not operate a creator marketplace or directory, discover or introduce creators, contact or negotiate on your behalf, act as a broker or agency, or process payments to creators. Any payment you record is one you made yourself, elsewhere.

WhatsApp — your number, your team

DashOwl connects to the official WhatsApp Business API using your own verified business number, so order confirmations and delivery updates reach customers who bought from you, and their replies land in your team's shared inbox.

DashOwl does not supply, sell or rent contact lists — every recipient comes from your own customer records, and message templates are approved by Meta before they can be sent.

FAQ

Questions E-commerce Founders Ask

Not here? Bring it to the call.

Book A Demo
How long does setup take?

About 10 minutes to connect Shopify, Meta, couriers and payments. No code.

Which tools does it connect?

Shopify, Meta Ads, Instagram, Razorpay, Shiprocket and major couriers, plus the WhatsApp Business API.

Does DashOwl change my ads or send messages on its own?

No. Meta is reporting only, and every action waits for your approval.

Is my data safe?

You connect your own accounts through their official logins, and you can disconnect any time.

Read The Privacy Policy
What does it cost?

The plans are public, so you can see the price before you talk to anyone.

See Plans
What happens on the call?

A 30-minute call where we look at your store's numbers and show where money is leaking.

Book A Demo

Find Your Money Leaks. Free.

A 30-minute demo: see what RTO, COD and ads really cost you.

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